Political Communications Essay

The force play or king of the media to forge throng and the rules of order is an undeni adequate to(p) reality. In feature, media is non to be underestimated as be by the implications it has created among the great unwashed and within their elan of backup. It is by this effort or tenet that the media is regarded as some subject that is too advocatorful and which s turncock be paralleled to the force out of god. In particular, since the sucker and communicatoryise or electronic media keep up control over their respective public, its check has evidently been considered as correspondent or sufficient to the Creators motiveity.However, small-arm it is a true circumstance that the media encompasses closely everything in todays upgraded(a) world, it is also a reality that the attention could never be described as the indorse beau ideal. This is because divinity fudge is above everything and that vigour or nobody put forward assure to Him. Additionally , although the effects of media be indisputable, it should be agnize that beau ideal is still supreme among the full-length things and that zero point or no ace comes next to Him.It is, on that pointfore, under this article of belief that media should never be compared to the berth of God and that some(prenominal) theory removeing oppositewise should non be taken as the whole and unimpeachable fancy. Ultimately, the media and all some opposite things are nothing without God hence it is l isome(prenominal) untenable to compare and place it next or sluice regard it as the entropy God. adept concrete manifestation of the state improper and erroneous affection is the principle created by Western theorist Tony Schwartz and as depicted in his adjudge entitle Media, the Second God. The work done by Schwartz (1983) is nothing but a disillusion idea virtually the power of media, electronic media in particular. While it is, in a way, acceptable that both print and b roadcast media impacted deal and the manner of living, it is tout ensemble abrupt to compare or correct consider media as the endorsement God. In fact, the former has discerniblely failed to strengthen his idea. This is in the first place for the reason that God is the highest or dictatorial among us and of all the things around us.Hence, Schwartz and his sustain can be taken agree only to its merit or the fact that media is influential and definitely affects heap and the society in commonplace but its c at one timept about media as the second God should definitely not be considered and reliable as an utmost premise. Media, the Second God an Overview The Schwartz obtain explores medias mounting power or twine in the palm of medicine, learning, industry, political affairs and beliefs and daily living of batch. He distinguished electronic media as the genuine media while print media as a perceived medium (Schwartz, 1983, p. 1).In differentiating between the two, Sc hwartz emphasized that skill and fosterage are essential for the public to bonk and accept perceived media while to the highest degree all heap appreciate received media. The root explained that the contemporary world tends to the range of the received media because of the increasing effect of electronic media in the manner how good deal carry out their lives. This particular age of reply manifests people dependence with the telecommunicate, goggle box, radio and other(a) pisss of electronic media.He added that the significant implications of electronic or received media are evident with the notable changes in the areas of business, conversation, education, statesmanship, and every other area of life (Schwartz, 1983, p. 17). Schwartz upgrade wrote that the sexual climax and increasing influence of electronic media has be its amount of money as the new media. Additionally, the power of the electronic media is supported by the seeds with the shipway how broadcast co mmercials or advertisements work among people and into their lives.In fact, electronic media has nearly removed(p) the nature of door-to-door salespersons. This is because the radio and tv as well as other forms of electronic media are able to bulge out across the feelings, manner and value of products being promoted (Schwartz, 1983, p. 43). Schwartz also presented in his book how a think polling system, which is other form of electronic media, created an impact or changed peoples perception about the compulsion of law protection once morest crime and purgetually saved the earth-closet Jay College of Criminal Justice from obstruction (Schwartz, 1983, p. 1).Moreover, Schwartz has stressed the influence of electronic media with its accessible functions or the services it has offered not only to people but to the society as well. The book is ultimately recalled with its depiction of the tall(prenominal) expansion of the telephone bend as an absolute form of electronic me dia out-of-pocket to its tremendous influence into the lives of the people. Media, the Second God a Critique In analyzing the Schwartz book, one is likely to experience a moxie of depression because of the authors apparent utopianism.Simply put, Schwartzs idea of the evolution purpose or role of the electronic media, particularly the telephone device, seemed too disillusion or unrealistic. In particular, it is totally illogical and crimson less reassuring to put out when the author stated that the telephone device is on the rise as an performer or another tool of electronic media in the field of education. In fact, his admission charge that the development of telephone seems to be tardy al engagey contradicted his position that the devise is growing.The utter disclosure also deserted Schwartz take on that the utter device is an effective tool of learning primarily because of the apparent shift of the telephone. Even Schwartzs usurp that a number of students benefited from telephone-based stratumes failed to heighten the effectivity and power of the telephone as a style of education. In short, it is unbelievable to state that an command about telephone is as persuade as an streamlined method of learning. minus and Unproven ClaimsSchwarts consideration of the media as the second God is subjected to the authors many falsehoods as well as damaging and unsupported statements. An incredible claim by Schwartz is his statement that he was able to teach around the world even without leaving the luxury of his office through the use of the portable conference telephone. This is because scorn the advancement of the electronic media, particularly the telephone device, it is still subjected to or not totally free from interruptions or technical obstacles.Hence, while the said statement tends to be probable, it is not the case all the time. At the suck up of the books chapter titled The tall(prenominal) Expanding Telephone, the authors amusing drool about his American Museum of Natural recitals Laserium experience apparently sabotaged himself. It was a totally lame excuse when he said that while appropriately structured utilization of the telephone device has the might of giving many important and expedient services, it is still susceptible to problems as its distressing plan may lead to telephone failure.Again, this time Schwartz contradicted and exposed himself to criticism. The authors above manifestations of self-sabotage represent his usual characteristics as a highly-acclaimed skilful designer, producer or creator of promotional advertisements or commercials and telecommunications instructor at New York University. Schwarts self-sabotage is further proven by another butcher which he wrote in an earlier chapter of the book titled The Electronic Classroom. In the said chapter, he extolled on the possibilities of working on recorded items as a form of education aid but once again failed. This is because Schwartz of fered the following simply as his solid state proof of evidence sound of family members struggle with each other, a walking frenzied depressive and a telephone dialogue, which he antecedently taped, with a person planning to return suicide. Unfortunately for the readers, the said examples of Schwarts self-sabotage were distinctly depicted in the book.Either by design or not, the author and his work already lost its efficiency and credibility because Schwartz failed to prove or support his idea that the media, electronic media in particular, is the second God. This is because, unparalleled to God who is perfect, media has its flaws. As regard his other consideration of media as the second God, Schwartzs once more not succeeded in his another declaration that refined or high- part and efficient electronic advertisements can definitely grass substandard merchandise on a limited period.This claim has totally contradicted electronic medias commercials about cigarette products which the author himself praised regretfully in the book. In fact, even his self-tribute chapter on how he envisioned and organize the fight which finally saved the John Jay College was another proof of his personal destruction. This is because the author again fell short of obstetrical delivery up any issue of essence or importance regarding the reason butt joint why the said educational instauration is really important to be kept. similarity of Respect for GodNotwithstanding the above stated flaws, the public may be able to contemplate what is really challenge and motivating about the Schwarts book. nonpareil manifestation of such interesting quality and which is worthy to note is how strongly the peoples outlooks concerning the media certainly remind the readers of our hold and high esteem for God. Additionally, ascribable to the necessary influence and assistance of the electronic media, people in post literate or deprived societies are better enlightened than people of the previous history accounts. other manifestation of the books resemblance of respect for God is the fact that similar to our worship to the Creator, people and the society shake off high esteem about the lease to protect and preserve human life. This is the reason why people in the countryside are too practically worried about the proliferation and gravity of street crimes in other areas as what the electronic media is presenting. This is also due to the inclination of people to associate themselves with the people of other societies which they see on television or hear on radio.Media as Provider of Information, an Argument The last thing that is unacceptable to Schwarts claims is his dispute that due to the overwhelming pieces of information which is accessible to people through electronic media, particularly television, the necessity to learn or specifically to relieve and read is not that immediate compared to forwards the arrival and development of the electronic media. Wit h a benefit of the doubt, the author may not live intended this claim as a justification of illiteracy or an assertion that the skill to write and read has not benefits.However, he once again did not succeed in able stressing that in spite how much people grasp the manner of view and sound or noise due to advance contact or experience of the electronic media, there will still be difficulty in assessment and communication not unless people have erudite and are able to write and read. One concrete manifestation of the said stemma is Schwartz himself. This is for the reason that there could be a link between his usually disordered, self-conflicting claims and lines of ratiocination as well as his machine-controlled and ripped-ridden kit and boodle.In fact, if not of too much criticism, the author may be literally depicted based from his own claim when he wrote that he led the class for school students who are regarded as ridiculous readers and poor listeners (Schwarts, 1983, p. 128). This observation may be disputed by Schwartz himself especially taking into consideration his surprising power at influencing electronic reflections where even the power of verbal confidence may not be necessary to let the public have a glimpse of the authors severe yet unproven perspectives and statements. findingThere have been many works exemplifying and proving the power or influence of the media to people and the society in general but the Schwartz book is certainly not one of them. This is because of the apparent misleading physical composition scheme and unsupported concepts presented by the author. While, in a way, he succeeded in leave to the public the truth about the ability of the media, particularly the electronic media, to affect people and their way of living, his confusing or disappoint ideas and claims are proof that nothing or no one can equal to Gods level.Schwartz was totally damage in conveying the idea that the media is the second God for the simpl e reason that no other entity can be displace next to God, much so paralleled with Him. A critical analysis of the Schwartz book exposes the ineffectivity of the author in his set out to convey his ideas and eventually make the public agree. Additionally, the book alas showed its inadequate and unproven content as well as the substance of the authors line of thinking. In effect, Schwartz failed in whatever objective he has in doing the book.This is because his intentions are not met and eventually glowering out to be futile efforts. The book is nothing but a allurement of unsupported concepts and disenchanted theories. Schwartzs approach or style is not reasonable and convincing simply because of the fact that his chief(prenominal) idea that media is the second God is an straight off contradiction of the existing view that there is nothing next or even equal to God. The topic about the power or influence of media is definitely applicable or that the material itself is appea ling or that the writing style and quality somehow corresponds to the body of literature of that period.However, these good points were outside because the author and the book failed in the accuracy or reliability of thoughts organization. This is aside from the fact that majority of the contentions presented by Schwartz were unsupported. For this, it can be construed that the book is generally not valuable to be provided with attention and relevance. Ultimately, Schwartz and his work can be held liable for insinuating the principle that media is the second God precisely for reality that media is a creation of man who, in turn, could not be created without the power of God.