The Government Should Limit Advertising Aimed At Children

The Government Should Limit Advertising Aimed at Children The government should exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults. There are several reasons why advertising aimed at young children should be banned. Advertisers and marketers influence young children. Children are the future leaders of our world. Television encourages them to become consumers and equate ownership of things with self-worth. Thus, at an early age, children are influenced to associate status and self-worth with materialistic things. We are producing young consumers rather that productive citizens who will add value to society. While the government states its purpose for protecting children, in general terms, children are simply influenced and cannot tell advertising agenda from the truth. There are some specific and real problems that advertising can cause upon children (William A. Ramsey). Fast-food restaurant advertising it’s influencing our children to be obese. Childhood obesity around the world is causing worries, especially detrimental as its effect carries on into parenthood. The ratio of children s who are overweight has approximately tripled in the same period, reaching fourteen percent (Center for disease controlShow MoreRelatedThe Government Should Exercise More Control And Limits On Advertising868 Words   |  4 Pages The government should exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults. There are several reasons why advertising aimed at young children should be banned. Advertisers and marketers influence young children. Children are the futureRead MoreChildhood Obesity And Its Effects On Children1188 Words   |  5 Pagesadopted by children affect their mental and physical health. Studies have shown that there is a link between what children see in advertisements and the lifestyle choices they make. Studies also showed that children who viewed advertisements showing healthy eating were more likely to engage in healthy eating habits (Carter and Maria). There are large amounts of advertisements for foods and drinks high in fat and sugar. Many studies show that there is a link between childhood obesity and advertising. ThereRead MoreEssay about Advertising and Childhood Obesity2520 Words   |  11 Pagesalways beat a playground, and everything is motorized. This is the way that American children are growing up, and out. But in a society that is so obsessed with look ing good and thus, thin, how are these children getting so large? Advertisements. The news has been attacking advertisements aimed at children, and rightfully so, they are showing unhealthy lifestyles and eating habits in a socially acceptable way. Children watch cartoons. Simply put, this statement has held truth for many, many years. SaturdayRead MoreFood Marketing Targeting Children And Their Own Communities Across The Country1509 Words   |  7 Pagesspeech including the regulation of advertising to children. Advancements in digital technology have allowed marketers to find more direct and personalized gateways to reach young audiences through advertising, side-stepping the authority of adults and taking advantage of children’s vulnerability. While food corporations might argue that it is ultimately the targeted audience who assesses a product and therefore no regulation should be permitted, the government needs to regulate how far commercialRead MoreObesity Is A Major I ssue844 Words   |  4 Pagessomething that should be taken lightly as it is known to lead to multiple health concerns and overall lower life expectancy. Unfortunately, the rate of obesity of children under the age of 19 has drastically increased from where it was in 1971. Also, there was a notable spike in the last 10 years and these rates continue to rise (Pineros-Leano). So why the recent spike? The fast-food industry. Despite the industry effort to reduce the marketing aimed and children, fast-food advertising for kids hasRead MoreThe Government Should Not Control What Children Eat Essay1841 Words   |  8 PagesStates, nearly twenty percent of children between the ages of 6 and 11 are clinically obese; however the government has no place trying to control this. (CDC, 2008) The current administration over steps its authority moving beyond the control of federally funded school lunches and into oversight of privately owned vending machines in public schools. Major corporation s are being bullied into censoring their advertisement exposure to younger children so that the government won’t impose their own regulationsRead MoreThe Argument Against Ban On Tobacco Related Advertising850 Words   |  4 Pageson tobacco related advertising in India are plentiful. First, proponents of the ban assert that the state has the right to intervene in the name of public health. Second, there are other precedents for dangerous or potentially dangerous products’ advertising being restricted such as firearms or pharmaceuticals. Third, tobacco related deaths are projected to increase over the next few years and we need to take action to stem the flow of new users. Fourth, youth targeted advertising campaigns are wrongRead MoreIndias Ban on Tobacco664 Words   |  3 Pagesmain concern for many governments and forced them to act and take measures to minimize the damage caused by tobacco products. One typical example of these authorities is the Indian government . For this session of written assignment, I will analyze a case study of ban on tobacco Ads by Indian government. By 2001 the government of India announced for the banning of Tobacco companies from advertising their products and sponsoring sports and cultural events. This was primarily aimed at reducing tobaccoRead MoreAdvertising Targeted to Children Essay1039 Words   |  5 Pagesdecisions on our own to not be manipulated by advertisement we encounter today but what is the there to regulate advertisement aimed to children in today’s society? In order to control advertisement targeted to children the government must set up laws to regulate what is shown because if advertisement goes unregulated the hidden effects and causes will lead our children to a variable amount of things such as health, poor future decisions and even a child’s behavior. According to CBS News In 1983Read MoreVideo Games And Its Effects On Children1403 Words   |  6 Pageslist of a million things and this list changes every day. It should come as no surprise though with the way the toy market aggressively advertises towards children. They base the continuation of certain television shows based upon the sales of certain products, they create video games based around toys to generate interest on two fronts, and they even use food as a way to get toy names out. But what does that really do for our children? Kids from impoverish families know that they won’t be able to

The Impact Of Social Networking On The Lives Of People

Introduction Social Networking Services, as we so call it as the SNS, is one of the modern Information and Communications Technologies that have improved the flexibility in the lives of people. We are now able to reach people effortlessly within a matter of seconds as if from they are next-door neighbors, even though they are dispersed all around the globe. Not only that we could be in touch with people one-on-one, SNS also provides us with ample amount of information – world news, local news, global events, corporation updates and so on - in ineffable terms. Therefore, in terms of the flexibility of the ICT, it would be convincing enough to define it as the enhancement of the reach of people, information and augmenting the capability to form a tighter bond between those of two associated objects. However it is important to examine how this was possible. What have made all these capable? Facebook, Twitter, Instagram and all other uprising Social Networking Services that we know of, exis t within the identical platform called the Internet. Social Networking Services could have not have been present if it was not for the existence of the Internet. The worldwide web network service of the Internet provided a colossal mesh binding the world together forming another interpersonal matrix. Nevertheless, it is not the key concern of this essay to make tribute how the world of ICT, especially when it comes to the Internet considered as a sponsor of such flexibility to mostShow MoreRelatedSocial Networks988 Words   |  4 PagesSocial Networking Sites The Internet and technology are growing bigger and bigger every day and before we know it technology is going to pass us by. With the invention of the Internet and Social Networks, the possibilities are endless. Social networking sites provide us the opportunity to explore the whole world, make friends, and share moments with the rest of the world through the Internet. Everyday more and more people become part of the different social networking sites available now, likeRead MoreThe Impact Of Social Media On Our Lives945 Words   |  4 PagesThe Impact of Social Media in Our Lives Social networking is very common these days and has enormous effects and influence over the lives of many people worldwide. Many people, especially young adults are addicted to social media, such as Snapchat, Instagram, Facebook, and other social networking sites. Additionally, the use of social networking sites has both positive and negative impacts in our life. Some people are using them to keep in touch with their friends and family, and others want toRead MoreEssay about The Perils of Social Networking1403 Words   |  6 PagesSocial networking sites, such as Facebook, promote sharing of personal information, dissemination of potential misinformation regarding activism and leaves users in danger of incurring many other offenses. Before the internet, people’s expectations were only as pressing as the technology that they had at their fingertips. These days, instant gratification is a conceivable reality and many people feel that they must have a cell phone, use email an d would be culturally remiss without participationRead MorePositive Impact Of Social Media Essay821 Words   |  4 Pagesit is today through social networking. 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However, there are also some serious problems that come up with social media if people cannot use it in the right wayRead MoreDiscuss the Influence That Social Networking Plays in Society Today? How, and to What Extent, Has It Re-Defined Social Relationships and Is This Generationally Specific?1144 Words   |  5 PagesDiscuss the influence that Social Networking plays in society today? How, and to what extent, has it re-defined social relationships and is this generationally specific? Social Networking plays an important role in society today; it will be argued that social networking has redefined social relationships and that this effect is generationally specific (Salman,2009) Social Networking sites such as Facebook have had a profound effect on personal relationships. The twenty first century is an imprisonedRead MoreSocial Networking: â€Å"How Does It Affect My Life?†1466 Words   |  6 PagesNowadays, social networking has been taking a big part in our lives especially through the existence of gadgets that helps us to access programs such as; twitter, Face book, MySpace and many more. Did you know that fifty-four percent of companies prohibit the use of social networking, but fifty-seven percent of employees admit to using social networks during work time for personal use? And twenty percent of all divorce cases are directly caused by Face book. Complaints about inappropriate conversationsRead MoreTitle : the Enhancement of Social Networking Tools in Business1099 Words   |  5 Pagesthrough networking, precisely social networking to enquire tremendous methods for problem solving. This study represents a research on the influence impact soci al networking tools has done to business environments. Studies have shown that most SMEs rise with the help of social network has developed its own platform to encourage entrepreneurs to exceed at the highest level possible to be able to compete in the major market. The major findings have emerged as follows: A) Since social networking toolsRead MoreSocial Media Cause Anger And Stress925 Words   |  4 PagesSocial networking is very common these days and has enormous effects and influence over the lives of many people worldwide. Many people, especially young adults are addicted to social media such as Snapchat, Instagram, Facebook, and other social networking sites. Moreover, the use of social networking sites have both positive and negative impacts in our life. Some people are using them to keep in touch with their friends and family, and others want to show the world what they are doing by postingRead MoreThe Positive And Negative Implications Of Social Networking Sites1604 Words   |  7 Pagesimplications of social networking sites. Introduction Social networking sites have become a big part of our lives. These sites are indeed twofold, and their impact on society is both positive and negative. My essay will, therefore try to answer both sides of the impact social networking sites have in today’s culture. A website article by (Shruti Tripathi Chopra 2015) stated that in 2008 Facebook made and estimated $300 million, that rose to a profit in 2014 of $2.9. The positive implications of social networking

Panera Case free essay sample

Company is a chain of restaurants, both company owned and franchised, that provides food and beverages with more of a cafe experience as oppose to a traditional fast food restaurant. Panera NAICS code is 722310, which is classified as food service contractors. Food service contractors can be can be classified as cafeterias, fast food restaurants, or regular restaurants just to name a few. In 2007 there were approximately 23,250 establishments in this industry, which was up from 20,693 in 2002 and 18,991 in 1997, which shows that people are continuously opening more and more restaurants each year. Since 1997, the food industry under this NAICS code has seen significant increase in sales. The total number of sales in this industry has more then doubled since 1997, which can be attributed to two things. One of those is that they’re a just more establishments out there in 2007 then there were 10 years ago. The second, and probably most important reason why sales have more then doubled, is that people are just simply going out to eat more as oppose to cooking at home. Success in this industry is predicated on the ability to be able to not only appeal to consumer taste and preferences but continually changing product offerings to keep these customers happy and loyal to your restaurant. More often then not, companies in this industry fail and go out of business prematurely because they are not able to appeal to a wide enough customer base. Obviously you must have great food in this industry, but equally as important is the location, customer service, prices, and time of day that you choose to do business. If you don’t have a handle on these items then you will likely not make it past the first year without taking a significant loss. Due to the fact that there are different types of needs among customers, there is no way one establishment can serve the needs of everybody. Each restaurant must figure out the few things they do well and service those customers whose needs fit into what that restaurants do well. Driving Forces One of the key driving forces in this industry may seem obvious and simple but it is the most important thing in this industry. The restaurants must have good food to satisfy the ever-changing needs of customers. Since customers do have different preferences and these preferences could change at anytime, food companies must figure out a way to not only attract, but also maintain customer who love their food. However, to develop a sustainable advantage on taste alone is not likely when there are so many options when people eat away from home. Price is also a driving force as it is with any industry. A company must be able to provide their products cheaper then their competition or be able to convince their customer base that their products are worth the extra buck. In order to justify customers spending more money on your products, you have to somehow differentiate your product. Typically, companies either make their products healthier or find ingredients that make the products taste better then the competition if they are charging a premium price. If they are unable to convince consumers that their products are worth the premium price then they must figure out a way to drive down costs so they can charge as little as possible. With the economy struggling, this is a viable option for many companies in this industry. The last driving force is in this industry is location. A prime location can make or break a company. A company can have the best food in the world and even offer their products at great prices, but without the ability to get the foot traffic, because of a bad location, the company is doomed before it is even started. A restaurant must pick a location that will be able to service as many people that they have identified as potential customers. For instance, a healthy sub shop may be inclined to locate their business next to a health spa where people workout. The restaurants that are able to find an optimal location give themselves a far better chance to succeed for many years. A great location can be a sustainable competitive advantage and allow companies to outperform their rivals. Key Success Factors One of the key success factors is to be able to adapt to customer taste and needs in this rapidly changing market. To put it plain and simple, people get tired of eating the same thing so in order for a company to be successful, Companies must have a wide variety of product offerings. This is why you see many restaurants introducing new products for their customers to try. They have trail stages to see if these new products will be a hit and if they are then they keep them on the menu. If their customers do not accept them then they take them off the menu and try something else. So not only must you have a great core group of food options on your menu, but you must be able to change up your menu so that customers don’t get bored with the same options. Another key success factor in this industry is customer service. When people elect to eat out instead of eating at home, they expect to be treated well by the restaurant personnel. Obviously the level of customer service changes depending on the place that an individual is eating at. The more money someone is spending then it is likely that they will expect better customer service. Part of going out to eat is the experience and bad customer service can cause a company to lose customer even if their products are top of the line. Location is also a key success factor and a big one at that. Many companies that are unable to acquire a prime location are unable to stay in business. People don’t want to have to go out of their way to go to a restaurant in most cases so if a particular restaurant is not in a convenient place then they will not get much foot traffic. Foot traffic is the only way that companies in this industry can keep up with their financial obligations and turn a profit. I can say from personal experience that I have chosen to go to a restaurant based on convenience of the location and I feel that I am not the only one who has made a decision like this when choosing a place to eat. Porters Five Forces Threat of New Entrants The threat of new entrants in the food service contractor industry is extremely high. The restaurant industry is one of the most entered industries year in and year out. The barriers to open a restaurant are nowhere near as high as other industries and if a restaurant owner can find a niche group of customers in a good location then they can be profitable. However, this is a feat that is much easier said then done. Although it is very feasible for new entrants to enter into this industry, it is definitely not an industry that is easy to have longevity in. The threat of new entrants for Panera Bread is not as high as some of the other restaurants in the industry. They have many established cafes all across the country that have been successful for years and would be hard for new entrants to compete on their level. In local markets a new entrant may be able to undercut the business of one individual store but it would be much more difficult for a start up to undercut Panera in the national or even the regional scene. Also, the fact that Panera Bread has a very aggressive growth strategy makes it even more problematic for new entrants to be able to compete at the level the Panera is on because they are always playing catch up. Substitute Products Substitute products are very prevalent in this industry and it affects all restaurants that are in the food service contractor industry. If you ride down a main street in any decent size city in this country for five minutes you will pass at least one hundred places to eat. Each one of these places is a substitute for one another, which makes this industry one of the most competitive industries that we have. With the number of restaurants growing, there are going to continue to be a plethora of substitute products. Also, items that people purchase at grocery stores and cook themselves are substitutes for restaurants in this industry. Americans are becoming more cognizant of what they put in their body and the best way to be absolutely sure that what you are putting in your body is exactly what you want is to prepare the food yourself. Just like every other company in this industry, Panera Bread is not immune to substitute products and must always account for other companies that offer substitute products. There are many viable eating options for customers in close proximity with nearly every Panera Bread cafe. With this being the case, Panera must always look for ways to continue to bring customers into their cafes instead of those customers picking another option. Panera has been able to offer some unique products that are perceived as healthy which allow them to lessen the threat of some substitutes but it would be nearly impossible to get rid of the threat of substitute products because there are so many options. Perhaps the most difficult thing for competitors to be able to duplicate is the experience that is provided at Panera. Although there are other companies who are able to offer a pleasant dinning experience in the fast-casual restaurant industry, there is no substitute for this type of customer service. Either you have quality service for your customers or you don’t. Power of Suppliers The power of suppliers in this industry is relatively low. This is due to the fact that there are often many possible suppliers to supply the needs of the restaurants. When this is the case, suppliers have no negotiating power to charge extremely high prices and must come to terms with the restaurants that are purchasing the various ingredients that go into their products. If suppliers are able to develop an ingredient that is rare or somehow do a value chain activity better then other supplier then they may have more negotiating power. However, even with this fact, the majority of the power in this relationship lies with the restaurants that are making the purchases. Panera Bread has 17 regional facilities that make all of its dough and then it is shipped out to each individual store. These facilities are owned or franchised out by Panera Bread, which gives them a huge competitive advantage. They control every step of the making of their main ingredient and this obviously gives them all of the power when it comes to purchasing dough. As long as the people who work there are satisfied then they will have no problem with having there dough needs met. They do ensure that these facilities make a profit but obviously not at the expense of Panera Bread. However, with other products that they use such as paper goods, coffee, and sweet goods, they use independent distributors to meet these needs. These suppliers have a very low amount if power when negotiating with Panera. These suppliers likely depend heavily on the Panera account to survive so they must meet virtually all of Panera’s requests if they want to continue to do business with them. Some products that each individual store may have to order on a frequent basis may find that they have a little less negotiating power if a particular supplier is able to delivery these supplies on a timely basis. With this being said, the bulk of the power lies with Panera and not the suppliers. Power of Buyers The power of buyers in this industry is extremely high for various reasons. The main one is that there are low switching costs when an individual chooses to go from fast-casual restaurant to fast-casual restaurant. The only real cost may be one place may be further then the other which brings gas prices into play but typically these types of restaurants are located in similar areas so this is not that big of a factor. Anytime someone is spending money in a saturated market with several options, the consumer has all the power. The only way for restaurants to get some of the power back is to offer products that are perceived to be better then the competition. Panera Bread customers have an extremely high degree of power just like customers that buy food within this strategic group in the market. There are viable options for customers of Panera to choose from which always puts Panera in a position in which they have to convince customers that Panera is the best option to meet their needs. Panera must continue to evolve their menu and keep coming up with new items that keep their customers coming back for more. This is the only way that they can take some of the power back from their customers. Rivalry Among Competitive Sellers Everybody wants a piece of the American Dream in this country and the good thing about this country is that through hard work and dedication, anyone can be successful. With this being the case, there is fierce competition in virtually every industry in our country. The food service contractor industry is no exception to this fact and possibly is more competitive then most other industries. There are major players at every single level of this industry and each individual company is always looking for a slight advantage over their competitors. The fast-casual sector of this industry is rapidly growing and it is likely that we will continue to see more and more companies vying for market share in this industry. The fact that people are spending significant dollars in fast-casual restaurants gives companies in this industry a golden opportunity for continued growth. Panera Bread has been able to carve out a niche in the fact that their dough process is not easily duplicated and nobody has been able to create products quite like Panera Bread. So, in this respect there is not a competitor that is selling the exact same thing that they are selling. However, I feel that Starbucks is a close competitor and they may have some of the same customers. When you think about a place that you can go and hang out with friends or catch up on some work or read a good book, Starbucks definitely comes to mind. In this relationship, Starbucks is definitely big brother and has far more locations around the world then Panera does so they obviously bring in more revenues yearly. Panera is trying to duplicate the atmosphere of a casual place to hang out but they are still playing catch up at this point in time. I also think Chipotle is a competitive rival but for different reasons then Starbucks. Chipotle is a fast-casual restaurant that has been able to create a product that consumers consider different and really tasty. It is a place that you can order and get your food relatively quickly and sit down and enjoy your meal with friends on the inside of the restaurant or outside. Although Chipotle definitely doesn’t have the atmosphere that Panera Bread has, it is very believable that when people are sick of fast food and are looking for a fast-casual restaurant to eat at, these two places come up. I can speak from experience that this has definitely been the case for myself on numerous occasions. Internal Analysis: SWOT VRIO Framework SWOT Analysis Strengths A. Strong Brand Name B. Atmosphere of Restaurants C. Own Subsidiary for there main ingredient Weaknesses A. Lack of international/domestic presence in comparison to competitors Opportunities A. Expand Domestically/Internationally B. Continue to expand catering activities Threats A. Recession B. New Restaurants Strengths Panera Bread has been able to continually grow and make significant dollars year in and year out because they have many things that they do well. One of these strengths is the brand name â€Å"Panera Bread. † When people think of Panera they automatically think of a fast-casual restaurant with good food. It is somewhere that people can go and not pay significant dollars and walk away being happy with the food that they ate. This is probably the biggest strength that you can have in this industry because if your restaurant name is not associated with quality food then you have no chance of succeeding in the restaurant business. After all, nobody wants to eat food that is not enjoyable going down. Another strength that Panera has is the atmosphere and dinning experience that they provide for their customers. When people think of Panera they think of someplace that can offer relaxation for themselves as well as friends. Its just a great hang out spot where people can catch up on homework, read a good book, and hang out with friends all while enjoying some of the great products that Panera Bread offers. Panera is also able to produce its own dough, which is strength in two ways. The first is the most obvious. They can cut out significant costs when buying from their subsidiary and don’t have to worry about not being satisfied with the end product because ultimately they are producing it. Also, since dough is their main ingredient and what they are famous for they would not want outside knowledge of this trade secret. By producing the dough themselves minimizes significantly the possibility of other companies being able to capitalize on Panera’s trade secret. Weaknesses The biggest weakness that I saw in doing this case study is the fact that they have a lack of an international presence. If they are trying to compete with Starbucks with there dinning experience then they need to be everyplace that Starbucks does business so that customers can choose. This type of expansion could mean more revenues as well as continuing to increase their strong brand name. Domestically they do have a strong presence in the market but they are not at the level that Starbucks is at. Opportunities Panera has several opportunities to improve their position in the market place. One of those opportunities is to continue to have an aggressive attitude about expanding domestically and also to turn some of that energy into international endeavors. Domestically they have a strong presence but if they are going to overtake Starbucks as â€Å"The† fast-casual restaurant then they need to continue to find new markets to put their stores in. Currently they do not have an international sector at all. This is limiting their growth potential significantly and not really giving them a chance to be at the top of the totem pole in their sector of the restaurant business. International expansion could help Panera take their brand name to new heights. Another opportunity they have is to continue to expand their catering sector of their company. In 2004 they started to make a hard push into catering for other locations outside of the stores. By the end of 2005 they saw about 80 million dollars in sales in new sales from this catering sector. The ability to generate these types of sales in this short period of time gives Panera’s management incentive to continue to explore this opportunity. Threats The recession is a huge threat to all businesses that do not provide something that is a basic need for survival. Although Panera does provide food, which is a necessity, they still have to fight with the recession, as people do not eat out as much during tough economic times. Instead, people penny pinch and try to cut down on as many things as possible. Although they could discount their products and possibly generate more sales during this tough economic time, this strategy could make people start to associate their brand as being generic. This strategy would ultimately hurt them in the long run. Another threat would be new restaurants coming into territory that they do business in and undercutting some of their sales. People have ever-changing taste and are always looking for the new â€Å"hot† thing. Since this is the case, new restaurants that are able to get the attention of consumers in the areas that Panera has restaurants in could pose a huge threat. VRIO Framework Sustainable competitive advantage is the key to any company’s long-term success. Are any of Panera’s strengths sustainable? Strong Brand Name Valuable: Yes, a strong brand name in the business world is very valuable. It is especially valuable in the restaurant business because when people associate your brand name with having good food then people are automatically going to come in your place of business to get food. Also, this strong brand name gets people talking about your products and word of mouth advertising is amongst the top if not the top form of advertising. Rare: No, a strong brand name is not rare in the restaurant business. Many other restaurants in the fast-casual sector have a brand name that is associated with good food. This is the reason why there are so many of these types of restaurants out there that are able to perform well year in and year out. Although there are many restaurants that are able to build a strong brand name, there are many more that are not able to establish this strong brand name. Most restaurants fail within the first year because of this fact. Imitated Easily (Immutable): No developing a strong brand name is not easy. It takes years of creating quality products that people grow to love. Another way is to come up with something so innovative that people have no choice but to recognize that food product with your brand name. Both of these scenarios are extremely hard to pull off successfully. Organization: Yes, the Panera organization is very committed to continuing to build their brand name. This is especially evident in how they franchise their company out to other people. Their franchise owners have to adhere to certain rules and regulations in order to open up a Panera Bread restaurant. Atmosphere of Restaurants Valuable: Yes this is a very valuable aspect of their restaurants. The fast casual style gives Panera bread an edge over other restaurants and makes it more then just a place that you can get great food. The amenities that are offered at Panera bread makes it a friendly place to eat as well as do various other activities such as hang out with friends or catch up on work. They opened their doors with the idea that the overall atmosphere is what was going to set them apart from others and give them a competitive advantage and that is precisely what they have been able to do. Rare: Yes and No. This overall atmosphere is available in most coffee shops around the world so from that perspective it’s not that rare. However, it is rare in the fact that they have been able to expand into one of the top brands in this sector and are really only second to Starbucks as far as atmosphere goes. They compete on a level that most coffee shops can’t. Imitated Easily (Immutable): Yes and No. Anybody can set up wireless internet and make a space conducive to hanging out and reading books. So in regard to this it is easily imitated. The part that is not easily imitated that Panera has been able to accomplish is that they are recognized by a large number of consumers as a place to go and do the activities mentioned above. Organization: Yes, the Panera Organization is committed to making their restaurant a place where people can go be in a friendly atmosphere. That was the whole basis of what they thought would create their competitive advantage when they opened their doors. Own a Subsidiary for Their Main Ingredient Valuable: Yes, the fact that they own subsidiaries that make their main ingredient is a huge advantage that they have. They are able to cut down on cost as well as always knowing that their dough’s will be exactly what they are expecting. They don’t have to ever worry about negotiating with outside vendors about prices or any other terms for this key ingredient. Also, they can protect their trade secret that is the ingredients and process of creating their dough. Rare: No, they are most definitely not the first company to own a subsidiary that is apart of the value chain. Many companies vertically integrate to gain some of the benefits that I mentioned above. Imitated easily (Immutable): Yes, this is very easy to imitate. The company must have the capital investment to make this happen but gathering the money is not something that can’t be imitated. Typically what keeps companies from doing this is that they can simply buy the materials needed at a cheaper cost versus creating these materials themselves. Organization: Yes, Panera is obviously committed to making this subsidiary successful. They could have hired out someone else to make their dough’s but then they would risk exposure of their trade secrets and may have to pay more for the dough. The subsidiary not only cuts down on certain costs but also protects their process of making their dough’s. Strategic Cost Analysis: Value Chain Analysis Primary Activities Supply Chain Management Panera Bread uses a subsidiary to supports its supply chain management as well as other independent suppliers. They get their dough, which is their key ingredient, from their subsidiary. This dough is used to make their assortments of breads, which is obviously what they are known for. They deliver the dough to each individual restaurant and then the restaurant bakes the bread so that the bread is fresh when it reaches the consumer. However, they do receive some of its ingredients for its doughs from other suppliers. Also, sweet goods, paper goods, small ware, and coffee are bought from outside suppliers. Panera feels like it is cheaper to buy these products from various suppliers instead of producing them internally or through a subsidiary. Operations Panera prides itself on being different from the pack in the world of fast casual restaurants. They do this by providing a friendly atmosphere in their restaurants in which their customers can come and get more then just food. This operation technique gives them an advantage over your average fast food restaurant but it is still someplace that you could go to get a meal quickly. Another key aspect of their operation is the fact that they are always changing the menu to appeal to the current customers as well as attract new ones. This is something that is necessary for any restaurant and has proven to be something that Panera does well. Distribution In most major cities in the United States you can find a Panera Bread restaurant to eat at. This is the primary activity for Panera to get their products to the customer. In this regard, they compete just like every other restaurant in country. However, they are really starting to pick up their catering sector of their company and this could lead to new customers and more revenue. Not only does catering give them another way to sale their products, but it may also expose individuals to Panera for the first time if they are at the catered event. Support Activities Word of Mouth Word of mouth is a huge support activity for pretty much every successful restaurant in the country. This is especially true for Panera Bread since they really don’t do too much to market their restaurant. They rely heavily on current customer’s positive experiences at their restaurant to spark them to tell somebody else. Through this positive word of mouth they are able to gain loyal customers, which is why they are able to sustain their company. Franchises Panera’s Franchise operations are a huge supplement for their company owned stores and they are able to generate significant revenue from their franchises. There is a significant investment required from a potential franchise owner. The franchises give Panera an opportunity to capitalize on their strong brand name. However, they must keep a close eye on each franchise so that they can maintain the Panera reputation. If they let the franchise operate under the Panera name without any rules then they are exposed to the risk of tainting their brand. Strategic Cost Analysis: Competitive Strength Assessment Panera Bread Chipotle Starbucks Key Success Factors Importance Weights Strength Score Strength Score Strength Score Brand Image 0. 25 9 2. 5 10 2. 5 10 2. 5 Restaurant Atmosphere 0. 2 8 1. 6 5 1 9 1. 8 Word of Mouth Advertising 0. 25 8 2 9 2. 25 8 2 Adjusting Menu To Adapt to Consumers 0. 1 9 0. 9 5 0. 5 6 0. 6 Price 0. 2 8 1. 6 8 1. 6 6 1. 2 Total 1 42 8. 35 35 7. 85 39 8. 1 When performing the competitive strength assessment for restaurants that are in the same strategic group as Panera Bread there were several key success factors that were important. Panera, Chipotle, and Starbucks all performed well in this assessment but with the success factors that I felt were important, Panera did just barely edge out Starbucks. Brand Image was extremely high on the pedestal in the key success factors because in the restaurant business, how the public perceives you will either make or break your restaurant. All three companies performed well in this category but I felt that Starbucks International presence gave them a slight edge over Panera and Chipotle. I rated the restaurant atmosphere as a . 2 because I felt like it was a very important factor by not quite as important as brand image. Chipotle struggles with their restaurant atmosphere in comparison to the other two places however; they are still able to succeed in this industry. They have not put as much importance on their dining experience; where as Panera and Starbucks whole method for differentiating themselves from other fast-casual establishments are creating that warm dinning experience. However, Starbucks also wins this category by a small margin. Word of mouth advertising is a . 25 because this is how you grow as a company. When you are able to get your loyal customers to get prospective customers to try out their products then restaurants give themselves a great opportunity to retain new customers. I thought that all of these places do a good job with generating this type of advertising but based on my experiences, Chipotle gets a little more of this type of advertising then the other two, especially from college students. The only one of these three that really makes a true effort to change up their menu is Panera Bread. They are constantly introducing new things to appeal to their customers. However, I didn’t feel as if this was nearly as important as some of the other key success factors. Chipotle and Starbucks have been able to create a menu that their customers like and are not likely to grow bored of eating which is why they are still successful. Since they don’t put an emphasis on changing their menu much, Panera takes this category relatively easy. Price is important within the restaurant business especially during these rough economic times. People are much more cognizant of where their money is spent. Chipotle and Panera offer quality products at decent prices even in these tough times. On the contrary, Starbucks would be on the pricier side especially when it comes to their food selection. They don’t offer big portions and individuals would likely still be hungry shortly after leaving the restaurant. Panera and Chipotle tied in this category as both of them offer good prices for valuable menu items. Financial Analysis The following are some basic income statements for Panera Bread and Chipotle as well as some financial Ratios. I chose these 2 because they are similar in size and are both considered fast-casual restaurants although they do serve different menu items. I do feel that Starbucks is a competitor of Panera Bread as well but they are a much larger company and there statements would make for a very good comparison. Panera Bread Statement of Operations (% of revenue) 2007 2006 Revenue 100% 100% Total Cost and Expenses 92% 89% Operating Profit 8% 11% Income before taxes 8% 11% Net Income 5% 7% Panera Bread Statement of Operations ($ in thousands) 2007 2006 Revenue 1,066,691 828,971 Total Cost and Expenses 977,801 736,295 Operating Profit 88,890 92,676 Income before taxes 88,890 92,676 Net Income 57,456 58,849 Chipotle Statement of Operations (% of revenue) 2007 2006 Revenue 100% 100% Total Costs and Expenses 89. 5% 92% Operating Profit 10. 5% 8% Income before taxes 10. 5% 8% Net Income 6% 5% Chipotle Statement of Operations ($ in thousands) 2007 2006 Revenue 1,085,782 822,930 Total Cost and Expenses 971,780 754,675 Operating Profit 114,002 68,255 Income before taxes 114,002 68,255 Net Income 70,563 41,423 Ratio Gross Profit Margin Net Profit Margin Operating Profit Margin Panera 2007 .74 .05 .08 Panera 2006 .76 .07 .11 Chipotle 2007 .68 .06 .10 Chipotle 2006 .69 .05 .075 Return on Assets Current Ratio Return on S/E Equity Panera 2007 .08 1. 17 .13 Panera 2006 .11 1. 19 .15 Chipotle 2007 .105 2. 75 .126 Chipotle 2006 .08 2. 92 .087 As you can see both of these companies are doing well and have been able to turn a nice size profit for these past 2 years. However, Chipotle has been able to grow from 2006 to 2007 as their net profit margin went up by 1% whereas Panera Breads has dropped 2%. I think the newness of Chipotle has given them an advantage in these early years but I don’t think it will be sustainable once people get use to the menu. The recession has hurt Panera more then Chipotle but due to the low liabilities that Panera has, they are still able to make a profit in 2007 that is not much lower then the profit from 2006. I believe that the overall dinning experience and the variety of the Panera menu will prove to be a sustainable competitive advantage going forward over many of its rivals and will provide them financial well-being. Business Strategy Analysis: Porter’s Generic Strategy Panera Bread’s goal is to create the greatest amount of value for the customers when they walk into one of their restaurants. The generic strategy that most closely resembles what they are trying to accomplish is Best-Cost Provider Strategy. This is providing quality products at a cheaper price then what you can get elsewhere. Full meals at Panera can be bought for very reasonable prices and there various bread selections give them an advantage over other fast-casual establishments. So on the basis of taste their products can be considered a bang for your buck. Also, they provide an atmosphere known as â€Å"Panera Warmth† which is something that is not provided at many other places. Between the reasonable prices for the quality products and the customer friendly environment, they are able to provide more value for their customers then most other fast-casual restaurants. Corporate Strategies: Diversification Diversification in Panera Bread has been an important aspect since they have been open for business. Starting as a company called Au Bon Pain in the 80s, they would eventually change to the Panera name once it took off. This was a move that allowed them to really expand their brand in the 90s and into the 2000s. Another thing that they did to diversify their company was purchasing majority of Paradise Bakery and Cafe in 2007. Paradise had 70 locations, which gave Panera more restaurants as well as some other knowledge that came along with the purchase. Panera has a very aggressive growth strategy and plan to have 2000 stores open by the en of 2010 in the United States. This type of growth strategy has the potential allow Panera to continue to climb the ladder to being one of the top fast-casual restaurants. Issue 1 A big issue that I see with Panera bread at this point in time is their untapped markets not only domestically but also internationally. They have several major cities that do not have Panera Bread in the city at all which is not allowing them to maximize their earning potential. Also, they have no international presence at all. These cafe style restaurants would likely catch on well internationally considering the success that Starbucks has had with their international establishments. Recommendation Panera Bread should continue with their aggressive growth strategy. They must make sure that they tap into some of the major city markets that they have yet to such as New York City, Washington D. C. , and New Orleans. Panera needs to have several locations in these cities and should make it a goal to have at least 20 in these cities by 2012. Also, they should continue to add restaurants in places like Miami and Seattle where they only have 2 and 5 establishments respectively. In competitive markets in the United States, Starbucks has more then 8 times as many locations as Panera. This is a huge problem is if they ever want to be on the same level as Starbucks. Internationally, they should pick a few countries where cafes are popular and try to tap into those markets. However, internationally I think that they should take their time instead of implementing the fast growth strategy that they have in the United States. I think they should try to have 100 restaurants internationally by 2012. They have to tap into the international market if they ever want to truly compete with Starbucks and they are in a good position financially now to expand slowly in the international market. Issue 2 Another big issue that is lingering with not only Panera Bread but also every single restaurant is the recession. This recession has hit many Americans hard financially and they have not been eating out as much. This decreases the amount of possible business that fast-casual restaurants can get and this includes Panera Bread. They must figure out a way to continue to grow despite the tough economic times. Recommendation 2 There are a number of things that Panera Bread can do to offset this rough economic stretch that we are in. One of those things is to offer discounts on certain menu items but only make this discount good for a certain period of time. This makes people feel like they are getting a deal on Panera’s products and be more likely to pull in during lunch as oppose to packing their lunch. The limited time on the discounts ensures that your products don’t become generic which is also important for when the recession is over.  Another thing that they can do if offer free food to customers after they have purchased so many products from the menu. This gives customers incentive to eat out at Panera even in the midst of a recession.

Mcfly Radio Active free essay sample

Mcfly Pop Rock/ Punk Radio:Active Released on itunes: September, 21 2008 You may recall these British rockers from the 2006 movie Just my Luck, their 5th studio album Radio: Active is the first under the bands new self created label Super Records. Formed in 2003, Danny Jones (22) Guitar/Lead vocals, Dougie Poynter (21) bass guitar, Harry Judd(23) drums and Tom Fletcher (23) Guitar/ Lead Vocals were the youngest band in the U.K to get to #1 on the charts in 2004 beating The Beatles record. With the sound of Radio:Active colliding with classic Mcfly and touching musical genres from pop to alternative, fans will savor the melodies of Radio: Active. Radio: Active reached #8 on the U.K Albums Chart and the first single One for the Radio reached #2 on U.K charts. The second single Lies has reached to #4 on the U.K charts. Their singles, are as well released in a recyclable digipak form. We will write a custom essay sample on Mcfly: Radio Active or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everybody Knows a crazy fun song from start to finish with a definite classic rock inspiration. Lies if you havent heard this one you probably need to. Corrupted is the best Alternative Rock song on the entire album in my opinion. If you find yourself listening to; Drake Bell, Simple Plan, Avril Lavigne or The Spill Canvas You will defiantly enjoy Radio: Active. Review By: Amanda Paige

Dwecks Growth Mindset to Close the Achievement Gap

Dweck's Growth Mindset to Close the Achievement Gap Teachers often use words of praise to motivate their students. But saying â€Å"Great job!† or â€Å"You must be smart at this!† may not have the positive effect that teachers hope to communicate. Research shows that there are forms of praise that may reinforce a student’s belief that he or she is either â€Å"smart† or â€Å"dumb†. That belief in a fixed or static intelligence may prevent a student from trying or persisting at a task. A student may either think â€Å"If I am already smart, I don’t need to work hard,† or â€Å"If I am dumb, I won’t be able to learn.† So, how can teachers intentionally change the ways students think about their own intelligence? Teachers can encourage students, even low-performing, high-needs students, to engage and achieve by helping them to develop a growth mindset. Carol Dwecks Growth Mindset Research The concept of a growth mindset was first suggested by Carol Dweck, a  Lewis and Virginia Eaton Professor of Psychology at Stanford University. Her book, Mindset: The New Psychology of Success  (2007) is based on her research with students that suggests that teachers can help develop what is called a growth mindset in order to improve student academic performance. In multiple studies, Dweck noticed the difference in a students performance when they believed that their intelligence was static versus students who believed that their intelligence could be developed. If students believed in a static intelligence, they exhibited such a strong desire to look smart that they tried to avoid challenges. They would give up easily, and they ignored helpful criticism. These students also tended not to expend efforts on tasks they saw as fruitless. Finally, these students felt threatened by the success of other students. In contrast, students who felt that intelligence can be developed exhibited a desire to embrace challenges and to demonstrate persistence. These students accepted helpful criticism and learned from advice. They also were inspired by the success of others. Praising Students Dwecks research saw teachers as agents of change in having students move from fixed to growth mindsets. She advocated that teachers work intentionally to move students from a belief that they are â€Å"smart† or â€Å"dumb† to being motivated instead to â€Å"work hard† and â€Å"show effort. As simple as it sounds, the way teachers praise students can be critical in helping students make this transition.   Before Dweck, for example, standard phrases of praise that teachers might use with their students would sound like, I told you that you were smart, or You are such a good student! With Dwecks research, teachers who want students to develop a growth mindset should praise student efforts using a variety of different phrases or questions. These are suggested phrases or questions that can allow students to feel accomplished at any point in a task or assignment: You kept working and concentratedHow did you do that?You studied and your improvement shows this!What do you plan to do next?Are you pleased with what you did? Teachers can contact parents to provide them information to support a students growth mindset. This communication (report cards, notes home, e-mail, etc.) can give parents a better understanding of the attitudes that students should have  as they develop a growth mindset. This information can alert a parent to a students curiosity, optimism, persistence, or social intelligence as it relates to academic performance. For example, teachers can update parents using statements such as: Student completed what she began Student tried very hard despite some initial failure Student stayed motivated, even when things didn’t go wellStudent approached new tasks with excitement and energyStudent asked questions that showed he or she had a desire to learn  Student adapted to changing social situations Growth Mindsets and the Achievement Gap Improving academic performance of high needs students is a common goal for schools and districts. The U.S. Department of Education defines high needs students as those who are at risk of educational failure or otherwise in need of special assistance and support. The criteria for high needs (any one or combination of the following) include students who: Are living in povertyAttend high-minority schools (as defined in the Race to the Top application)Are far below grade levelHave left school before receiving a regular high school diplomaAre at risk of not graduating with a diploma on timeAre homelessAre in foster careHave been incarceratedHave disabilitiesAre English learners High-needs students in a school or district are often placed in a demographic subgroup for purposes of comparing their academic performance with those of other students. Standardized tests used by states and districts can measure  the differences in the performance between a high needs subgroup within a school and the statewide average performance or a states highest achieving subgroups, especially in the subject areas of reading/language arts and mathematics. The standardized assessments required by each state are used to evaluate school and district performance. Any difference in the average score between student groups, such as regular education students and high needs students, measured by standardized assessments is used to identify what is called the achievement gap in a school or district. Comparing the data on student performance for regular education and subgroups allows schools and districts a way to determine if they are meeting the needs of all students. In meeting these needs, a targeted strategy of helping students to develop a growth mindset  may minimize the achievement gap. Growth Mindset in Secondary Schools Starting to develop a students growth mindset early in a students academic career, during pre-school, kindergarten, and the elementary school grades ​can have long-lasting effects. But using the growth mindset approach within the structure of secondary schools (grades 7-12) may be more complicated. Many secondary schools are structured in ways that may isolate students into different academic levels. For already high performing students, many middle and high schools may offer  pre-advanced placement, honors, and advanced placement (AP) courses. There may be international  baccalaureate (IB) courses or other early college credit experiences. These offerings may inadvertently contribute to what Dweck discovered in her research, that students have already adopted a fixed mindset - the belief that they are either â€Å"smart† and able to take high-level coursework or they are â€Å"dumb† and there is no way to change their academic path. There are also some secondary schools that may engage in tracking, a practice that intentionally separates students by academic ability. In tracking students may be separated in all subjects or in a few classes using classifications such as above average, normal, or below average. High needs students may fall disproportionately in the lower ability classes. To counter the effects of tracking, teachers can try employing growth mindset strategies to motivate all students, including high needs students, to take on challenges and persist in what may seem difficult tasks. Moving students from a belief in the limits of intelligence can counter the argument for tracking by increasing academic achievement for all students, including high needs subgroups.   Manipulating Ideas on Intelligence Teachers who encourage students to take academic risks may find themselves listening to students more as students express their frustrations and their successes in meeting academic challenges. Questions such as Tell me about it or Show me more and Let’s see what you did can be used to encourage students to see efforts as a path to achievement and also give them a sense of control.   Developing a growth mindset can happen at any grade level, as Dweck’s research has shown that student ideas about intelligence can be manipulated in schools by educators in order to have a positive impact on academic achievement.

Archaea Domain - Extreme Microscopic Organisms

Archaea Domain - Extreme Microscopic Organisms What Are Archaea? Archaea are a group of microscopic organisms that were discovered in the early 1970s. Like bacteria, they are single-celled prokaryotes. Archaeans were originally thought to be bacteria until DNA analysis showed that they are different organisms. In fact, they are so different that the discovery prompted scientists to come up with a new system for classifying life.  There is still much about archaeans that is not known. What we do know is that many are extreme organisms that live and thrive under some of the most extreme conditions, such as extremely hot, acidic, or alkaline environments. Key Takeaways Originally thought to be bacteria, Archaea are a separate group of microscopic organisms discovered in the 1970s. Archaeans are single-celled prokaryotes.Archaeans are extreme organisms. They can survive and even thrive under some of the most difficult conditions on planet Earth like very hot, extremely acidic, or very alkaline environments.Similar to bacteria, Archaeans have a number of different shapes. Cocci (round), bacilli (rod-shaped), and irregular are some examples.Archaeans possess the typical prokaryotic cell anatomy that includes plasmid DNA, a cell wall, a cell membrane, a cytoplasmic area, and ribosomes. Some archaeans can also have flagella. Archaea Cells Archaeans are extremely small microbes that must be viewed under an electron microscope to identify their characteristics. Like bacteria, they come in a variety of shapes including cocci (round), bacilli (rod-shaped), and irregular shapes. Archaeans have a typical prokaryotic cell anatomy:  plasmid DNA, cell wall, cell membrane, cytoplasm, and ribosomes. Some archaeans also have long, whip-like protrusions called flagella, which aid in movement. Archaea Domain Organisms are now classified into three domains and six kingdoms. The domains include Eukaryota, Eubacteria, and Archaea. Under the archaea domain, there are three main divisions or phyla. They are: Crenarchaeota, Euryarchaeota, and Korarchaeota. Crenarchaeota Crenarchaeota consist mostly of hyperthermophiles and thermoacidophiles. Hyperthermophilic microorganisms live in extremely hot or cold environments. Thermoacidophiles are microscopic organisms that live in extremely hot and acidic environments. Their habitats have a pH between 5 and 1. You would find these organisms in hydrothermal vents and hot springs. Crenarchaeota Species Examples of Crenarchaeotans include: Sulfolobus acidocaldarius - found near volcanic environments in hot, acidic springs containing sulfur.Pyrolobus fumarii - live in temperatures between 90 and 113 degrees Celsius. Euryarchaeota Euryarchaeota organisms consist mostly of extreme halophiles and methanogens. Extreme halophilic organisms live in salty habitats. They need salty environments to survive. You would find these organisms in salt lakes or areas where sea water has evaporated.Methanogens require oxygen free (anaerobic) conditions in order to survive. They produce methane gas as a byproduct of metabolism. You would find these organisms in environments such as swamps, wetlands, ice lakes, the guts of animals (cow, deer, humans), and in sewage. Euryarchaeota Species Examples of Euryarchaeotans include: Halobacterium - include several species of halophilic organisms that are found in salt lakes and high saline ocean environments.Methanococcus - Methanococcus jannaschii was the first genetically sequenced Archaean. This methanogen lives near hydrothermal vents.Methanococcoides burtonii - these psychrophilic (cold-loving) methanogens were discovered in Antarctica and can survive extremely cold temperatures. Korarchaeota Korarchaeota organisms are thought to be very primitive life forms. Little is currently known about the major characteristics of these organisms. We do know that they are thermophilic and have been found in hot springs and obsidian pools. Archaea Phylogeny Archaea are interesting organisms in that they have genes that are similar to both bacteria and eukaryotes.  Phylogenetically speaking, archaea and bacteria are thought to have developed separately from a common ancestor.  Eukaryotes are believed to have branched off from archaeans millions of years later. This suggests that archaeans are more closely related to eukayotes than bacteria. Interesting Archaeans Facts While Archaeans are very similar to bacteria, they are also much different. Unlike some types of bacteria, archaeans can not perform photosynthesis. Similarly, they cannot produce spores. Archaeans are extremophiles. They can live in places where most other life forms cannot. They can be found in extremely high temperature environments as well as extremely low temperature environments. Archaeans are a natural part of human microbiota. At present, pathogenic archaeans have not been identified. Scientists assume that they do not exist.

In the instructions Essay Example | Topics and Well Written Essays - 500 words

In the instructions - Essay Example This practice was sustained and the Babylonians in 1750 BC invented a method where the trader would borrow assets to financially support his cargo of merchandises (Tramposh 1991). He gave the lender an extra amount of cash and in trade for this extra amount, the lender authorized the invalidation of the loan should the cargo be damaged, embezzled, or lost. According to Tramposh (1991), this practice was documented roughly 1750 BC in the Code of Hammurabi. Prior to the early 20th century, worker’s compensation remained absent in the United States. At the moment, most individuals provided labor or services. However, for people who did not, in the initial period of the industrial revolution, when a laborer was harmed in the workplace, the issue had to be pursued through the web of legal courts. Injured laborers usually fail in these cases (Lencsis 1998). Most businesses or organizations were much better prepared or knowledgeable than their injured workers in manipulating the courts. Because of this it became apparent that workers should have some level of security from the trouble of injuries or damages on the job. In Indiana, the current worker’s compensation system is obligatory, implying that companies are obliged to give worker’s compensation insurance for their workers. Complete healthcare benefits are given to workers eligible for worker’s compensation benefits (Schoening 2003). Compensations are given for temporary total disability (TTD) and permanent total disability (PTD) in a sum decided by a fraction of the employee’s earnings. Compensation may be accessible for permanent disfigurement which incapacitates the potential worth of prospects of the worker. Occupational and physical treatment compensations are accessible. Death benefits are allocated to a worker’s living spouse or children, founded on a fraction of the worker’s salaries

A Paper in Support of the Progressive Creationism Theory Research

A in Support of the Progressive Creationism Theory - Research Paper Example This particular theory is neither purely scientific or atheistic such as the atheistic evolution theory, nor purely biblical like the theistic evolution or 24-hour day theory. It aims to mediate these two frames of thought by explaining creation in a way that addresses the concerns of both though patterns. According to Dale Tooley in his paper, â€Å"Progressive Creation: An Overview†, the progressive creationism theory is increasingly becoming accepted as a viable and arguable theory for the creation and origin of the world. In contrast to young earth creation theories, it maintains that the 6 days of creation written in the bible do not necessarily refer to 24-hour days, but instead refer to â€Å"ages†. This gives way to hard scientific evidence regarding the earth's age. Some may discard this theory due to some wordings in the bible that refer to actual days, however, we must keep in mind that we cannot compare God's day with our own. As Christians recognize that Go d's knowledge is infinite and encompasses and eclipses our own, we cannot compare his understanding to ours. This is supported by the bible in the book of Mathew, 24:36. â€Å"No one knows about that day or hour, not even the angels in heaven, nor the sun, but only the father.† This particular area of the theory also allows for intraevolution, or evolution and development within a species, but does not recognize interevolution, or evolution into other species. This gives us an explanation or rationalization for the 6 day-ages of creation. Some other theories will discount this theory saying that the bible states that death is a result of sin, and therefore, would mean that there was no death for ages until Adam committed the first sin. This can be answered in a very simple statement. Man is a very unique creation. We are not just a higher form of animal but instead were created in God's image. We were given higher thinking, rationalization, and a sense of right and wrong. The refore, the weight or burden of sin only applies to us. Since animals do not have a moral compass, and are not accountable to God, we are the only creatures that are affected by sin. Therefore, death came to us as a result of our sin and disobedience, not because of anyone else. Also discussing humans as unique creatures, we must touch on the subject of evolution. We were presented with a theory concerning man's evolution from primates. Most, if not all Christians will not accept this,and for good reason. It is not about not wanting to be associated with monkeys, nor about denial of evolution, but about how the creation of man was described in the bible. If we look at it, creation of other creatures was described rather normally. There were not a lot of details that were given regarding how other creatures were created, but this is not the case with man. The bible gave details on how man was made. This indicates that our creation is unique, purposeful and special. The bible also des cribes that we were made in God's image and that life was breathed into us by God himself. This highlights just how special we are. The theory does recognize that within ages, animals can evolve and adapt, with the guidance of God. A good example of this is the abundance of different kinds of birds. Some swim, others walk, others fly. But never the less, all of them are still birds. This is not the same as the evolution of man from primates. We are not

Coca-cola Image Maker Essay Example for Free

Coca-cola Image Maker Essay Coca-cola is the worlds most famous beverage and most likely the most recognized brand name. It can be purchased in more than 200 countries in wide range of restaurants, vending machines and stores. The manufacturer, Coca-cola Company has been the dominant head in advertising and marketing for more than hundred years with a whopping global sales of $20 billion in the year 2001. This carbonated drink is simply referred as coke.   Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logos and brands in the world. The first Coca-Cola logo was created by John Pembertons partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’. Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the â€Å"contour bottle†, better known to many as the â€Å"hobble skirt† bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever (â€Å"Coca-cola† 1). The coca-cola trademark was patented through the U.S. patent office in 1888.   Asa G. Candler, a businessman and a druggist in Atlanta who purchased the rights and formed it to a corporation The Coca-cola Company. The introduction of the new beverage into market was through free distribution of coupons for sample taste of Coca-cola. Along with the free glass of the soda were clocks, calendars, apothecary scales, posters and wall murals with coke logos which were utilized as promotional materials and the aggressive endorsement succeeded.   After a decade, businessman from Mississippi named Joseph Biedenharn was the first to put coca-cola in bottles. A group of investors bought the Coca-Cola company for $25 million in the early 1900’s. The son of one of the investors, Robert Woodruff made a great leap in building the logo. Under his leadership, Coca-Cola went from a mostly American drink to the most consumed soft drink in the world. Several successful marketing campaigns to build the logo involved sports: Coca-Cola was introduced to The Netherlands during the 1928 Olympics in Amsterdam, and the logo was featured on dog-racing sleds in Canada and on walls of bullfighting arenas in Spain. Woodruff was also responsible for introducing the six-pack. When Woodruff heard that some women in the United States would not purchase Coca-Cola six-packs because they did not have a bottle opener, he sent women door-to-door handing out and installing wall-mounted openers (â€Å"Coca-cola Company† 1). Christmas is highly associated with a remarkable personality in white and red clothing with a grandfatherly look, Santa Claus. Coke impressively built a global image using Santa Claus invading our refrigerator, eating cookies and drinking a can of coke. The creator, Haddon Sundblom started placing illustrations of the coca-cola logo with the legendary Santa Claus during the Christmas of 1930s. The people thought that coca-cola was just for warm weathers so; they came up with another promotion that would remind the consumers that the soda â€Å"Knows no season† and is an excellent choice every month. The said slogan along with the sensation of Santa Claus with a beverage was truly a symbol for winter. The Coca-cola Santa appeared regularly in a magazine entitled The Saturday Evening Post in addition to National Geographic, The New Yorker, Ladies Home Journal and others. For 30 years, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles (â€Å"Coke Lore† 1).   The advertising success of Coca-Cola Santa Claus celebrated its 76th year last 2007. The era of television advertising for Coca-cola fired up during the period of 1950’s. The DArcy Agency of St. Louis sponsored the initial television ad of coca-cola and produced along with a television special presenting Edgar Bergen and Charlie McCarthy. The beverage company and the agency owned by William DArcy strived to implement a marketing approach to meet consumer awareness. The application of television advertising was just a trial medium since television stations were not accessible to most cities. The brilliant D’Arcy merged Coca-cola image into ads to performers in radio programs and television programs such as Walt Disney and The Adventures of Kit Carson. The sponsorship programs were a failure. It did not gain much awareness from the consumers (â€Å"Highlights† 1). The agency closed and the account of Coca-cola was handled by McCann. The Sign of Good Taste and Be really refreshed campaigns roared its way to success. Animation, live-action and stop motion were the advertising formats utilized in both campaigns which presented Connie Francis, Anita Bryant, the Brothers Four and McGuire Sisters as performers. The triumph of television advertising spread for a decade and also incorporated the biggest artists in radio commercials such as Jay and the Americans, the Supremes, the Moody Blues, Jan and Dean, Roy Orbison, and Ray Charles. Presently, coke places sponsorship on famous television programs and contests, such as American Idol, where a giant red cup with Cokes logo on it was placed on the tables of the Paula Abdul, Randy and Simon Cowell. From television advertisements Coke walked its victory in advertising to films. The company tried building Coke’s image in the movies. The comedy movie The Gods must be crazy included a bottle of coke as its main props. Other popular films showcasing coke products were the award-winning science fiction movie E.T. directed by Steven Spielberg showing a refrigerator with coke and also The Paper, Silent Movie, The Mexican, Mean Girls, Maid in Manhattan and a hundred more. Coca Cola advertising has chronicled times and events for more than a century. Favorite Coca Cola images have appeared on thousands of products over the years. Coca-cola continues to its image-making through the creation of collectibles. Products with the Coca Cola logo have become favorite antiques and collectibles for nostalgia collectors. Advertising features rare and collectible original Coca Cola memorabilia from many decades pre-1940s 1950s 1960s 1970s 1980s 1990s. Classic memorabilia pieces run the gambit from original signs to rare pins; signed artwork to retro trays of the past. Coke memorabilia is very collectible and very hard to find. Antique collectibles are all original licensed and manufactured for The Coca-Cola Companies and now it can not only be purchased in stores but also in websites as well (â€Å"Coca Cola† 1). In the 1990s, Coke made a dramatic change in its Christmas approach from Santa Claus to polar bears. The image-making of Coke in changing the traditional jolly figure of Santa Claus to cute and lovable polar bears was a big achievement. The animated production required the application of advanced computers and graphic programs. Rhythm and Hues together with creator Ken Stewart introduced polar bears as the new symbol of Coke during Christmas season. The Northern Lights commercial was a worldwide hit. The popularity of polar bears continued to be featured in six commercials including the animated animals in the 1994 Olympics. Consumers of top beverage products were highly aware of the so-called â€Å"Cola Wars†. Pepsi the biggest competitor of Coca-cola, started the battle in early 70’s making its way in the Soviet Union. It also annexed with Taco Bell, Pizza Hut and Kentucky Fried Chicken. As a comeback, Coke broadcasted the return of Coke classic and merged with the movie E.T. releasing the propaganda â€Å"Mac and Me†, it was sponsored by the leading fast food chain, McDonalds. Then Coca-cola tried invading North Korea and England. Coca-cola pursued to build its image to politics. Coke created an image as American patriotic drink however the Coca-cola company pushed its image to Germany particularly the Nazis during the war. The term coca-colonization was defined as cultural imperialism of Americans through using Coke as its symbol. In France, wine is considered the ultimate drink, and the country tried to ban the sales of coke for believing that this soft drink tried to alter their wine being the national beverage. Coca-cola continued its image-making by placing itself in the middle of the Cold war. Presently this beverage giant was also a loyal advocate of Israel while Pepsi, its competitor is a steadfast follower of Arab League boycott of Israel. As a result, Coca-cola received an honor from Israel government last 1997 and was bestowed a property to be used as a manufacturing plant, though reports said that it was a stolen Palestinian land. The collaboration with Israel was quite a success since Coca-cola was able to increase its investment through purchasing 51 percent of share in the Tavor winery in Israel, furthering its ambition to have a holding in every sector of the beverages business (â€Å"Boycott† 1). Presently, Coke is into mobile advertising. This beverage giant is one of the pioneers in utilizing mobile media in France. The company invested in creating a mobile Internet website and also launched the Coke+iTunes operation. It is a contest available through the use of text messaging and using the website. It also continues to build its image through online advertising. The company created the website there.com. It is an entertainment interactive site where users can choose an avatar that can go to movie theaters, visit Coca-cola diner, shop and dance. Coke studios and mycoke.com are some of the website that coke uses to build its image. Coca-Cola† is the most universally recognized word on earth after â€Å"OK,† and has come to symbolize the American way of life arguably more than any other product.   The Coca-Cola Company throughout its history has invested millions of dollars to perpetuate the drink’s image as a symbol of all things good, decent, and honest about America—a symbol of tradition, freedom, and democracy.   Coke is seen as more than a drink by its loyal fans. It brings on the nostalgia of better times, simpler times linking America to the rest of the world and looming as large as a symbol of the United States as the Statue of Liberty. People may disagree about the reality of â€Å"coca-colonization† (the term given to describe American cultural imperialism) but what seems to be clear is that Coca-Cola is at the very least seen by many, and has been portrayed by the Company, as an American representative abroad, a symbol of all that is America. Coca-Cola has profited from its image, and was only able to create this image in the first place by entering politics; thus, to claim neutral, a political status to avoid responsibility. Some might believe that such social and ethical responsibility is unrealistic for a company in the business of making money for its shareholders. Yet Coca-Cola has always portrayed itself as so much more than a company just out to make money—surely it owes some respect to this image, the image that enabled it to capture the public’s hearts and minds in the first place (Hutt, 1). Works Cited â€Å"Boycott Israel Campaign.† Inminds. 19 July 2002. Innovative minds. 5 May 2008 http://www.inminds.co.uk/boycott-coca-cola.html. â€Å"Coca-cola Company.† Reference for business. 2007. Advarneg Inc. 10 May 2008 http://www.referenceforbusiness.com/businesses/A-F/Coca-Cola-Company.html. â€Å"Coca-cola Logo.† Logoblog. 2008. Logo blog.org. 10 May 2008 http://www.logoblog.org/about_us.php. â€Å"Coca Cola Memorabilia.† 2collectcola. 1 January 2006. Always collectors corner. 5 May 2008 http://www.2collectcola.com/page/ACC/CTGY/M. â€Å"Coke in the movies.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_inthemovies.html. â€Å"Coke Lore.† The Coca-cola Company. 31 December 2006. The Coca-cola Company Press center. 6 May 2008 http://www.thecoca-colacompany.com/heritage/cokelore_santa.html. â€Å"Highlights in the history of Coca-cola Television advertising.†   American Memory. 29 November 2000. The library of Congress. 6 May 2008 http://memory.loc.gov/ammem/ccmphtml/colahist.html#darcy. Hutt, Peter. â€Å"The Image and Politics of Coca-Cola: From the Early Years to the Present.† Leda law. 16 April 2001. Harvard law school. 6 May 2008 http://leda.law.harvard.edu/leda/data/398/AlOthman.html. Pendergrast, Mark. For God, Country Coca-Cola: The Definitive History of the World’s Most Popular Soft Drink 8. Orion Business Books, 2000.

Chesapeake Bay Labors in Colonial America :: essays research papers

Looking at the early English colonies in the Chesapeake Bay region, it’s clear that the English had not learned any lessons from their experiences at Roanoke. Poor planning, a bad location, unrealistic expectations, flawed leadership, unsuccessful relations with the local Indians, and no hope of finding the mineral wealth the Spanish found in Mexico, all contributed to failure. The first colonists in the Chesapeake region were not only ignorant, lazy and unambitious, but their attempts were hampered before they had begun. However, a solution to these problems was found in a single plant: tobacco. Nevertheless, this cash crop ultimately created numerous problems for the colonists. The ignorance and indolent acts of the Chesapeake colonists to unsuccessfully restore the colony by themselves led to the demise of the colony as a whole especially regarding the planting of agricultural goods for food. With an eye toward finding precious metals, the Virginia Company, a joint stock company sent jewelers, goldsmiths, aristocrats, and the like, but not a single farmer. As the company had expected, the settlers spent their time searching for gold, and hoped to obtain all of their food by trading with the nearby Powhatan tribes. This made their settlement neither profitable nor socially stable, since individual colonists felt little attachment to their community but instead sought individual wealth. A lack of social bonds in the community was further exacerbated by the fact that all the initial colonists, and most of the later arrivals, were male. Without wives or children to protect, the colonists had little incentive to protect their settlement or work towards its long-term growth. The noblemen who made the journey to the Americas often came with their respective titles, but no wealth, because of the British custom of primogeniture. These second born sons intended to create their wealth through exploitation of the Native American population and the many indentured servants who came to work for them. However in the early colonial years, these nobles became great burdens on the society, due to their refusal and laziness to participate in the cultivation of the land. Instead of farming to produce food, these nobles came with the intention of feeding themselves by conquering nearby tribes and looting the precious stones, as the Spanish had previously done. â€Å"†¦the colonists were not growing enough to feed themselves and were still begging, bullying, and buying corn from the Indians whose land they scorched so deliberately†(Morgan 50).

Living the American Dream: Of Mice and Men Essay

What is the American Dream? There are a myriad of aspects to it, but one general idea: the ideal life. It is making a lot of money, being respected, and triumphing difficult situations. In the book Of Mice and Men, written by John Steinbeck, Lennie and George’s dream is to live on a ranch of their own. But through these difficult times will their hard work pay off? In his novel, Of Mice and Men, John Steinbeck highlights Lennie, Crooks and Carlyss wife to demonstrate that many pursue the American Dream, but only a few succeed. Through out the novel Lennie had many little dreams. Their perfect world is one of independence. Workers like Lennie and George have no family, no home, and very little control over their lives; they only have what they carry. This gives them motivation to work and make money to go towards their dream. â€Å"‘Well,’ said George, ‘we’ll have a big vegetable patch and a rabbit hutch and chickens. And when it rains in the winter, we’ll just say the hell with goin’ to work, and we’ll build up a fire in the stove and set around it an’ listen to the rain comin’ down on the roof†¦'†(Steinbeck 14). Lennie has a dream before he even reaches the new ranch, he wants to tend the rabbits â€Å"an’ live of the fatta the lan’† (Steinbeck 14). He wants to be able to do what he loves to do. Will Lennie complete his dream? In the novel Of Mice and Men, Crooks similar to Lennie has many dreams. Crooks is very separated from the other men because of his race; they don’t converse or spend time with one and other. He feels very alone, he once said,† ‘Cause I’m black. They play cards in there, but I can’t play because I’m black. They say I stink. Well, I tell you, all of y ou stink to me.†(Steinbeck 68). Crooks dream is to be accepted and equal with the other men on the ranch. Just because he is only one of the black men in town he believes he should be treated the same way, he should be playing cards and going out with them. Crooks also wants to join Lennie and Candy in their dream at the new ranch, â€Å"†¦If you†¦guys would want a hand to work for nothing-just his keep, why I’d come and lend a hand†¦Ã¢â‚¬  (Steinbeck 76). Crooks wanted to join them so he wouldn’t be alone. Will he ever be accepted and accomplish his dream? Curley’s wife has a dream that although different in detail from the other’s dreams, is still very similar in its general desires. Curley’s wife is very unsatisfied by Curly; she consistently hangs around the barn, trying to engage in other workers conversations. She wants companionship; she is so helpless she will talk to the men on the ranch that doesn’t like her. She also has a dream like the other me n on the ranch; she wanted to be an actress in Hollywood. She imagines how great it would be to stay in nice hotels, own lots of beautiful clothes, and have people want to take her photograph (Steinbeck 89). Both attention and financial security would have been hers. Like the men she desires friendship, and also material comforts, though the specifics of her dream differ from theirs. Will she ever achieve her dream? Many pursue the American Dream, but only a few succeed. In this novel, Of Mice and Men, John Steinbeck created many dreams for Lennie, Crooks, and Curley’s wife but none of them succeed. Lennie died he was shot by George, crooks bfjdlsfs, and Lennie killed Curley’s wife. Thought out the story these characters saw hope and they tried to catch it but they were not successful. Everyone dreams of the American Dream. Works Cited: Steinbeck, John. Of Mice and Men. New York: Penguin Group, 1937

Family on Government and vice versa Essay

As far as the government’s functions go, it is the unit of the family that is able to gain the most benefits. I view the family as the most basic and the most unprotected aspect of society. It is the government’s ability to provide regulations, guidelines, and protection that the family is able to continue its development. It might be raised at this point that the individual should be considered the most unprotected unit of society. However, I persist in believing that it is the family. The individual can still become a member of larger societal units. In fact, the individual can even go so far as to become a member of government. It is because of this fact that the collection of individuals called the family is the most in need of the services offered by the government that presides over it. However, there are forms of government wherein it is the family that comprises it. In oligarchies and monarchies, for example, the royal family comprises the governmental unit. It is in these cases that the interaction is reduced to one of family with family, of ruling class family with non-ruling class family, of bourgeois family with lower class family. This can also be likened to the type of interaction described to exist between the family and the society to which it belongs. In other ways, the family is also able to affect the government. Because the family forms the entirety of society and because it is able to mirror the mechanisms of society, it is also able to mirror and spread the mechanisms of government. The family is in charge of the education of the younger generation with regards to the powers of the government, the need to follow the impositions of the government, and also the specific laws and regulations set forth by the constitution. The task of propagating the ethics and morals of a good citizen that obeys the government lie on the shoulders of the members of the family. The concepts of restriction of behavior, meting punishments for unacceptable actions, and of obeying authority figures are also first understood by the child in the confines of the family. (Hegel, 2001) Society on Government and vice versa The government is said to be the regulating institution of society. It represents the majority of the population and provides frameworks as well as maintains peace and order. However, as I have stipulated, I believe that the inherent state in nature is peace and not war. Why then would a government be needed to maintain peace and order between its constituents and even with other governments? The state of war is not inherent in nature. However, it is also very much present in observable society. Why is this so? I believe that war stems from the inability of society to meet the needs of its members. This is in accordance with the propositions of Habermas (1998). Because of the society’s inability to completely meet the needs of its members, there is unrest and turmoil. War and violent conflict arise from these feelings of dissatisfaction. It is only through a strong power of the will that dissatisfaction is allowed to exist in an individual’s consciousness. I believe that the ineffective structuring of society creates feelings of unrest and dissatisfaction. When those with more are given more and those with less are asked for more, society is placed at an imbalance. This imbalance is unnatural. It is not the natural order of things. There is disequilibrium in society and as a result, there are individuals who are abused and unsatisfied. Again, this is also in accordance with the views of Marx and Engel (1978) regarding ruling class and non-ruling class. There is no chance for equilibrium or stability to be attained because as Marx and Engel (1978) stated, the ruling class practices hegemony. They use their ideologies to maintain power over the lower class. It is only with active revolt from the lower class that the structure of society can be changed. Thus war becomes an option to those whose dissatisfaction has become so great that they can no longer live with it. Without the government, these feelings of dissatisfaction would reign across the world. There would, indeed, be numerous states of war across the globe. Peace would be hard to find and individuals would find it impossible to achieve their true personal goals in life. A government is needed in order to regulate the interaction of the ruling class and the non-ruling class. Without the government, society would be in a constant flux of change and revolt. It is the institution of the government that allows society to remain its peace and as such to progress. However, it may well be the case that the government is simply a tool of the ruling class to maintain power, a means to their option of hegemony. This is exactly why even though there are governments in place today, wars still occur. There is still a disequilibrium in the social structure. Also, the government is not representative of the majority. This is a fact stressed by Kant (1983) to be of the utmost importance in considering government models and systems utilized in a given state. There is, therefore, a type of government that will best serve the purposes of society and the individual. Although there are numerous forms of government, not all are adaptive to society and its members. The mode of government is a point of greater consideration than the type of sovereignty afforded. (Kant, 1983) Society, however, plays a greater role in government. It is more than just a place wherein the functions of government can be practiced. In fact, it is my belief that society and government act in much the same way that the President and the House of Congress act in a Republic government. That is that society and government act as checks and balances of each other. Although it is true that there is no clear definition of legal power that society has on a particular government – in the way that government has on society – it is also true that the dominant form of politics in a state are defined by society. Because most governments rely on society’s good will towards it, society is able to check and balance the processes of the government. In modes of government involving votation, society dictates the candidates to be deemed more capable and reliable to place in position. This is done through the ideologies espoused by society. Thus two different political parties can be chosen from but the thrust of the resulting government will be based on the value systems established by society on its members. For modes of government, on the other, hand that do not include an electoral system, society is able to operate as a larger checks and balances system. Because monarchies and oligarchies and other similar forms of government give the ruler the right to decree laws and statutes by himself, society plays a crucial role. Social agreement or social rejection may be the only difference between a ruler’s decree of implementing the death penalty, for example, as a punishment to a severe crime. Thus we see that society plays a large role in defining government actions even in these individualistic or familial forms of governance. On this point, however, the revision and reconsideration of laws in systems with electoral systems and with more formal methods of passing laws is also highly dependent on society’s moral and ethical stand. The three-strike law for example, wherein criminals convicted of a crime three times receive a heavier sentence or a longer imprisonment period, was not revised because the constituents of the State of California did not agree to the provision that only severe crimes would be subject to this law.